What it is: A governed AI revenue department delivering end‑to‑end pipeline growth.
How it works: Combines voice SDR, outbound BDR, CRM follow‑ups, funnel CRO, content generation, and ROI analytics under SurgeControl.
Pain point solved: Manual prospecting, slow follow‑ups, and weak attribution.
Value added: Always‑on outreach, consistent qualification, and predictive forecasting.
Outcome achieved: ≥ 25 % pipeline uplift within 90 days; stronger meeting‑to‑opportunity ratios.
What it is: Digital operations unit for incident detection, runbook automation, and remediation.
How it works: Ingests infra signals; executes automated runbooks with safety gates; documents incidents and post‑mortems.
Pain point solved: High MTTR and repetitive manual triage.
Value added: Proactive remediation and standardised operations discipline.
Outcome achieved: 30–40 % MTTR reduction; fewer escalations.
What it is: Audit‑ready governance function that keeps autonomy compliant by default.
How it works: Maps processes to controls, generates DPIAs, runs continuous risk scoring, and enforces approvals/rollback.
Pain point solved: Manual audits and fragmented policy execution across teams.
Value added: Continuous assurance and board‑ready reporting.
Outcome achieved: 100 % mapped logs and zero major non‑conformities.
What it is: Omnichannel service desk with voice/chat triage and knowledge orchestration.
How it works: Deflects routine tickets; enriches knowledge bases; escalates exceptions with context packets.
Pain point solved: High ticket volume and slow time‑to‑first‑response.
Value added: 24/7 assistance, happier customers, and lower agent load.
Outcome achieved: ≥ 30 % ticket deflection and improved CSAT.
What it is: Data‑driven marketing function for content, reputation, and funnel optimisation.
How it works: Generates on‑brand assets, runs multi‑variant experiments, monitors sentiment and conversion metrics.
Pain point solved: Inefficient content cycles and poor measurement.
Value added: Always‑on growth engine with accountable ROI.
Outcome achieved: ≥ 20 % lead‑to‑sale conversion uplift.